01

Australia's first digital identity platform

Role

Design director

Client

Australia Post

Tasks

Led the design, ran workshops, planned the steps, designed the product, brand and system

The problem

Australia Post wanted a safer way for people to prove who they were online. It had to work on phones, on the web and in person, without feeling hard or scary.

What I did

I led the design from the first idea through to the main screens and steps. We spoke to users, worked through the tricky parts, and turned the identity checks into clear steps.

Digital iD gave people a simple way to verify themselves, and gave Australia Post a new trusted digital service.

02

Mapping software for property planners

Role

Lead designer

Client

PlanSA

Tasks

Led the design, ran workshops, planned the steps, designed the product, brand and system

The problem

South Australia's planning map was powerful, but hard to use. Casual users struggled to find basic property information, while planners still needed the deeper tools.

What I did

We broke the work into clear tasks, reduced the clutter, and made the map easier to scan. The design kept the advanced tools, but made them easier to find when they were needed.

03

Planning work for cleaning teams

Role

Lead designer

Client

myhome

Tasks

Research, interviews, workshops, site visits, sketches, product design and testing

The problem

myhome ran a busy cleaning business with paper files, a whiteboard and a lot of local knowledge. To franchise, they needed a digital tool that kept the detail of how the business actually worked.

What I did

We spent time with the team, mapped the day-to-day work, and designed a tool for planning jobs, assigning teams and managing vehicles. The aim was to make the work easier without losing what made the business good.

04

Helping an email agency move faster

Role

Lead designer

Client

Flowstate

Tasks

Research, interviews, workshops, sketches, product design and testing

The problem

Flowstate wanted to grow without adding more people to every job. Campaign reviews were spread across messages, files and comments, so it was easy to miss changes.

What I did

We designed a place for reviewing emails, tracking changes and getting approvals. The work made each campaign easier to follow, and gave the team a clearer way to improve the process over time.

05

Building the best squad

Role

Lead designer

Client

Ladbrokes

Tasks

Research, workshops, sketches, product design and testing

The problem

Ladbrokes saw a chance to make a free-to-play game for AFL and NRL fans. The idea was simple: pick players, build a squad, and compete for weekly prizes.

What I did

We designed and tested the game flows, from choosing players to checking results. The final product was built in React Native, with a clear mobile interface for match days.